TNT estd. 1990

Local time:

September 20, 05:36 PM
September 20, 05:36 PM

Art Director | XBOX Email

I create and manage the systems my team uses to design XBOX email at Ten Gun Design.

I also ran Ever Green Design, making logos and identity for people I believed in, and I am a Level C Certified Brand Specialist through Marty Neumeier’s program.

I started at Werner Paddles boxing product and later designed the paddles and everything else that carried the name.

I am still obsessed with how things get made.

How I operate

I take time to understand the real problem, then build systems teams can actually run. Flexible, consistent, and realistic to produce.

I take time to understand the real problem, then build systems teams can actually run. Flexible, consistent, and realistic to produce.

Then I build something the team can run next week, not just present this week. Pretty files that fall apart in production do not count.

PNW

2026©

My wife Casey and I at "The Net Shed" in Everett, WA.

Two men discuss a project while standing at a laptop in an office.

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Years in design.

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Years in design.

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Years in design.

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Years in design.

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Years in gaming.

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Years in gaming.

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Years in gaming.

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Years in gaming.

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Flagship brands in market: XBOX and Minecraft.

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Flagship brands in market: XBOX and Minecraft.

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Flagship brands in market: XBOX and Minecraft.

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Flagship brands in market: XBOX and Minecraft.

Experience

Art Director

Art Director

I own the XBOX Email design system, plus packaging systems in Figma. Modular frameworks, team standards, and creative that has to ship at global scale.

Lead Digital Designer

Lead Digital Designer

XBOX.com and XBOX email, then Minecraft. I built the Minecraft email system in Figma and wrote the playbook so development and new designers were not starting from zero.

Brand Identity Specialist

Brand Identity Specialist

My studio. Logos and identity for people I believed in, including RMS, Paddling Life, and Squatch Shots.

Brand Guardian

Brand Guardian

Ten years. Shipping, production, planning, then the brand. If it had the Werner name on it, it came through me.

Art Director

Art Director

I own the XBOX Email design system, plus packaging systems in Figma. Modular frameworks, team standards, and creative that has to ship at global scale.

Lead Digital Designer

Lead Digital Designer

XBOX.com and XBOX email, then Minecraft. I built the Minecraft email system in Figma and wrote the playbook so development and new designers were not starting from zero.

Brand Identity Specialist

Brand Identity Specialist

My studio. Logos and identity for people I believed in, including RMS, Paddling Life, and Squatch Shots.

Brand Guardian

Brand Guardian

Ten years. Shipping, production, planning, then the brand. If it had the Werner name on it, it came through me.

Art Director

Art Director

I own the XBOX Email design system, plus packaging systems in Figma. Modular frameworks, team standards, and creative that has to ship at global scale.

Lead Digital Designer

Lead Digital Designer

XBOX.com and XBOX email, then Minecraft. I built the Minecraft email system in Figma and wrote the playbook so development and new designers were not starting from zero.

Brand Identity Specialist

Brand Identity Specialist

My studio. Logos and identity for people I believed in, including RMS, Paddling Life, and Squatch Shots.

Brand Guardian

Brand Guardian

Ten years. Shipping, production, planning, then the brand. If it had the Werner name on it, it came through me.